![]() ![]() However, their automation processes keep evolving. Newsrooms Use Human Curation and Automationįaced with a daily deluge of IR press releases, newsrooms have developed various ways of automating their selection, review, writing and publishing of the content they receive.Īccording to Brad Skillman, a senior editor at Bloomberg News who works with breaking news and data, the news teams use both journalists and machine learning to extract earnings and key information from the press releases they receive.īrent Slava, Head of Newsdesk at Benzinga and Simon Neville, City Editor at Press Association confirmed they rely exclusively on humans. To find out, we sat down with Bloomberg, Press Association and Benzinga to discuss how they manage information in their newsrooms and decide which news to publish, and how their insights can help you create better IR press releases. For companies that distribute investor relations press releases (earnings, company announcements), what can be done to increase exposure and draw attention to that content? In a fast-paced and fiercely competitive news cycle it can be difficult to grab a reporter’s attention.
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